Project No. 19368
Universal Code: POCI-02-0752-FEDER-019368 / POCI-03-3560-FSE-019368 Support Scheme: Incentive System for Internationalisation
Project Title: Internationalisation of the Company and Innovation in Marketing and Organisational Models
Total Eligible Cost: €438,457.00 Start Date: 01-11-2016 End Date: 31-10-2018
European Union Financial Support: ERDF – €195,761.25 ESF – €2,059.20
Project Summary
Internationalisation of the company and innovation in marketing techniques and organisational models.
Strategic Objectives
The company’s strategic objectives include:
- Strengthening its strategic orientation towards competitiveness through active presence in the global market, reinforcing financial, commercial and human efforts in the promotion and prospecting of international markets, thereby increasing activity and turnover (forecast growth of over 2000% in turnover exclusively driven by international business), based on external markets, promoting diversification of markets and clients, and increasing the share of foreign markets to 98% of total turnover;
- Enhancing strategic positioning in the markets where it already operates and expanding into new markets of operation;
- Investing in new marketing models and techniques, particularly digital marketing, as a means of promotion and visibility, leading to an estimated 25% increase in orders;
- Promoting organisational innovation through the recruitment of highly qualified technical staff for the management of international business, as well as through professional training aimed at enhancing competencies and improving organisational processes related to international trade and digital marketing;
- Strengthening active participation in the digital economy, promoting the dematerialisation of internal processes and procedures and enhancing client relationships through the implementation of a web-based e-business platform.
ID SERVIÇOS AT FACIM 2018 – 54th EDITION OF THE MOZAMBIQUE INTERNATIONAL FAIR
ID Serviços participated in the 54th edition of FACIM – the Mozambique Agricultural, Commercial and Industrial Fair, held under the theme “Mozambique and the World: Expanding Markets, Boosting Investment and Promoting Partnerships”, with the support of the Portugal 2020 programme under application No. 19368. The event, organised by Mozambique’s Investment and Export Promotion Agency (APIEX), featured approximately 2,000 exhibitors and more than 160,000 visitors from 20 countries. All eleven Mozambican provinces were represented with dedicated pavilions showcasing their respective economic potential. This important event fostered partnerships between small and medium-sized enterprises from participating countries, opening new internationalisation opportunities for Mozambican businesses. In this context, ID Serviços presented a comprehensive portfolio of business solutions covering all areas of activity, focused on enhancing operational efficiency and delivering improved results. The solutions presented included management support; accounting, financial and tax advisory; business management, consulting and strategy; organisation and quality; human resources and legal support; and communication and marketing.
ID SERVIÇOS AT EXPO-HUAMBO 2018 – 1st EDITION OF THE HUAMBO MULTI-SECTOR EXHIBITION
ID Serviços participated in the 1st edition of the Huambo Provincial Multi-Sector Exhibition, supported by the Portugal 2020 programme under application No. 19368.Expo-Huambo is a multi-sector event organised by the Provincial Government of Huambo, aimed at promoting business and partnerships, stimulating national production and attracting private sector investment. Within this framework, ID Serviços presented a range of business-oriented solutions covering all areas of expertise, focused on improving operational efficiency and supporting organisations in achieving stronger performance. Solutions showcased included management support; accounting, financial and tax advisory; business management, consulting and strategy; organisation and quality; human resources and legal support; and communication and marketing.
ID SERVIÇOS AT FIC 2018 – 22nd EDITION OF THE CAPE VERDE INTERNATIONAL FAIR
ID Serviços participated in the 22nd edition of the Cape Verde International Fair, supported by the Portugal 2020 programme under application No. 19368.
ID SERVIÇOS AT FIC 2017 – 21st EDITION OF THE CAPE VERDE INTERNATIONAL FAIR
ID Serviços participated in the 21st edition of the Cape Verde International Fair, supported by the Portugal 2020 programme under application No. 19368.